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#FamilyBrainGames trends at no.3 in the UK and is BBC Two’s top-rated show of the night beating Channel 4 and Channel 5

#FamilyBrainGames trends at no.3 in the UK and is BBC Two’s top-rated show of the night beating Channel 4 and Channel 5
#FamilyBrainGames trends at no.3 in the UK and is BBC Two’s top-rated show of the night beating Channel 4 and Channel 5

Our campaign for Label1TV has had an incredibly successful first 24 hours having trended as the no.3 most used hashtag on Twitter during broadcast with viewer ratings showing it was BBC Two’s most successful programme of the night.

The result

We created a series of videos, graphics and animated gif for the series as well as running the social media management and community management including running a LIVE chat on Twitter. The Twitter campaign was a huge success as we saw the hashtag #FamilyBrainGames trend as the no.3 most used hashtag in the UK throughout the broadcast. 

We also heard from Label1TV that viewer ratings for the show made it BBC Two’s most successful programme of the evening. It also beat both Channel 4 and Channel 5’s 8pm programmes!

Social media truly has the power to drive conversation and awareness for mainstream broadcast television. 

We hope you found this news item interesting, if so please hit the share buttons below. While you are at it, we’d really appreciate your support by following us, links below. Thanks!


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WIN a content package worth over £1500

Level Theory is giving away a FREE social media content package worth over £1500 to one lucky Kent based business! Simply visit to enter.



We’ll head to the winning business and snap 10 professional product or service photos, create 3 bespoke branded videos, 2 bespoke graphic cards and one animated graphic which the business is then be free to use on their social media profiles, marketing materials or websites, for life. That’s over £1500 worth of service absolutely FREE!



Entrants MUST be over 18, own the business and the business must be located in Kent, United Kingdom.

Full terms & conditions available on the competition page. Good Luck!

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Level Theory to manage the social for new BBC Two show “Monkman & Seagull’s Genius Guide to Britain” created by Label1 TV

Our clients Label1 TV are a gritty independent TV production company based in London. Quick to follow up their recent success with “Hospital” for BBC Two they bring us another stellar production in the shape of “Monkman & Seagull’s Genius Guide to Britain” and we have once again been asked to run the social media campaign for the show.

The show stars Eric Monkman and Bobby Seagull who tour the country looking at Britain’s technological achievements. The duo rose to fame as rivals on the 2017 series of University Challenge and they will be searching the UK for hidden gems of British ingenuity. We’ve been lucky enough to preview the series and Label1 once again prove they have their finger firmly on the pulse of popular culture whilst never bending the honest reality of it’s featured topic. This forward-thinking documentary style deserves social media content that truly delivers and we can’t wait to kick off the campaign in the coming weeks.

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Re-launch of Level Theory business, branding and website

HELLO! If you have checked out our online profile in the past few months, you will have noticed we have essentially been offline. It’s great to be back and we hope you like our brand new website and tweaking of our logo and branding. So what was the reason for our relaunch?

In essence, Level Theory was established to provide bespoke social and digital consultancy services. We’ve been extraordinarily lucky thus far to have been approached by some wonderful clients for a broad spectrum of work. We’ve never wanted to be seen as a ‘digital agency’ and we have been careful not to become “a jack of all trades and a master of none”. The work we have done has established us as expert social media managers, content creators and community managers. We’ve now decided to focus purely on the social media services and step away from consulting on the broader digital consultancy projects and website development.

Now we have focussed our path on a very precise set of services, we felt it was time to welcome two new senior-level team members to manage the aspects of our social media services that we had previously outsourced, namely graphic design, photography and video creation. We are thrilled to introduce you to Esme Sharples, Lead Graphic Designer and Evan Brindle, Head of Video.

We are currently taking on new clients so if you are in need of any social media content, social management, community management or digital advertising then do get in touch.