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#FamilyBrainGames trends at no.3 in the UK and is BBC Two’s top-rated show of the night beating Channel 4 and Channel 5

#FamilyBrainGames trends at no.3 in the UK and is BBC Two’s top-rated show of the night beating Channel 4 and Channel 5
#FamilyBrainGames trends at no.3 in the UK and is BBC Two’s top-rated show of the night beating Channel 4 and Channel 5

Our campaign for Label1TV has had an incredibly successful first 24 hours having trended as the no.3 most used hashtag on Twitter during broadcast with viewer ratings showing it was BBC Two’s most successful programme of the night.

The result

We created a series of videos, graphics and animated gif for the series as well as running the social media management and community management including running a LIVE chat on Twitter. The Twitter campaign was a huge success as we saw the hashtag #FamilyBrainGames trend as the no.3 most used hashtag in the UK throughout the broadcast. 

We also heard from Label1TV that viewer ratings for the show made it BBC Two’s most successful programme of the evening. It also beat both Channel 4 and Channel 5’s 8pm programmes!

Social media truly has the power to drive conversation and awareness for mainstream broadcast television. 

We hope you found this news item interesting, if so please hit the share buttons below. While you are at it, we’d really appreciate your support by following us, links below. Thanks!

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Level Theory run social media campaign for new Label1TV & BBC Two show “Family Brain Games”

Family Brain Games Level Theory Banner
Family Brain Games Level Theory Banner

Level Theory have created the social media campaign for Label1TV’s brand new TV show “Family Brain Games”. The show begins at on Monday 17th June and runs consectutively at 8pm Monday-Thurs for two weeks on BBC Two.

The test

We have created a selection of content to support the series on social media in the form of animated gif, video clips, graphics cards, watermarked press photos and engaging copy. We’re also managing the social media posting and community management for the series including a LIVE chat on Twitter each week on the @Label1TV account – let us know that you’re watching by tweeting with the hashtag #FamilyBrainGames!

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Tonbridge Food Festival 2019

Official media partners for tonbridge food festival 2019 banner

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Official media partners for tonbridge food festival 2019 banner

Tonbridge Food & Drink Festival took place on the 25-26th May 2019 and Level Theory was asked to be the official media partners. 

The test

We were thrilled to have a stand at this event, this being the first time we’ve had a noticable physical presence. Both Level Theory Director Jess and Head Of Video Evan attended the event and spent the weekend both answering social media enquiries at our stand and capturing the whole event with professional video and photo.

Level Theory is passionate about supporting local business and we’re keen to build a portfolio of food & drink clients and so this event offered the perfect platform to introduce our services to some of the best local food & drink producers as well as the hundreds of food fanatics who attended the event.

The photo and video captured at the event is available for all stallholders that expressed an interest during the event. Here is a sample of what we shot:

If you were a stall holder at this event then please contact us if you would like to obtain a copy of your photos and videos.

If you would like to book a media package of photos and videos for your business, we are working in partnership with the following markets and festivals, please contact us to book: Aylesford Food Market, Tonbridge Food Market, Tunbridge Wells Food Festival 2019 and Broadstairs Food Festival 2019.

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Increasing the volume of Instagram posts you make

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We recently wrote an article (READ HERE) about creating a ‘big pictureʼ on Instagram (i.e., 3×3 images). This gave more likes and follows than a regular single image.

But there is also an ongoing debate within the social media management sphere about whether it is better for a company to post 1-2 high quality images to Instagram per day or to post as frequently as possibly? Here’s our experience.

The test

We normally post once or twice within a 12 hour period, now we tried posting 12 images over 12 hours (roughly once an hour). We kept the hashtags and copy very similar for each image to try and keep the test as specific to volume of posts as possible.

instagramtestshot

The result

We increased our number of followers but – and this is significant – NO new follows came directly from the image appearing in the follower’s feed. In every case the follower clicked on our profile to check out our full account before deciding to follow us. So, no-one decides to follow an account based on a single image post; only if they like the look of your entire profile will they then follow you.

Our conclusions

Instagram operates in quite a predictable way, with each image uploaded to your account receiving much the same results (based on using similar hashtags, copy and photo quality). If you want to increase your overall likes, comments and follows then it is truly a numbers game: the more you upload, the more results you will get but you need to keep the following in mind …

 

 

… our key finding is that a user will visit your profile before hitting the follow button. This means that you cannot simply upload dozens of so-so images; each upload needs to be of a consistent quality otherwise your overall profile could lose appeal and you may not convert the casual viewer into a follower.

 

Our test seems to suggest that neither the quality nor the quantity of posting provides the winning formula: you need both together if you want to grow your account organically.

We hope you found this social media test interesting, if you’d like is to put something to the test then please message us on Facebook, Twitter or Instagram and well do our best to oblige. While you are at it, we’d really appreciate your support by following us, links below. Thanks!

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A practical guide to the Instagrid – social media testing

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We love social media testing and we’re always looking for the latest trends to put to the test. Creating a big fat 3×3 square on Instagrid is one of these trends. There is no denying that it looks pretty snazzy, not just because it is attention grabbing but also because the user took time and effort to create something out of the ordinary. There seem to be dozens of articles on how to create the 9 image ‘big picture’ but I couldn’t find many on how it works on a practical sense or what results you can expect to achieve. We decided to put the ‘big picture’ to the test on our own Instagram account and report back on our findings.

Creating the 3x3 big picture image.

There are dozens and dozens of apps out there that can split your one square image into a grid of 9 smaller images. They all seem to operate in the same way;

1 – Upload the square image as one to the app

2 – The app splits it into 9 smaller square images

3 – You then individually save each image to your device
4 – You upload each image to instagram.

I’m sure some apps offer to post those directly to Instagram but the app we used, Grid Maker from the google play store, required us to save and post manually. The app we used is and it was extremely simple to use and efficient.
Here is our finished product:

Level Theory's 'big picture' on Instagram

Uploading the big picture

You have to engage your brain to ensure you upload each image in the right order. It seems like a completely obvious thing but if you are tired or distracted you would end up with something that resembled one of those square pushing puzzles from the 90s.

Once you begin the upload process you remember that you need text to accompany each of the 9 individual images. This is a bit of a pain and it was the first moment one realised that uploading this massive image might annoy your followers and cause a bit of a mass exodus. We thus began our posting with a pre-warning slash apology (completely unnecessary but as this was a ‘test’ we didn’t have a specific message to convey anyway). 

It would also be a good opportunity to do some hashtag testing, try using something different on each square and see which theme performs best. We tested posting some images with no hashtags, some with popular Instagram tags (e.g. #followtrain, #Instagrid #photooftheday), some with nearby locations (to try and find our best suited audience for local business growth) and finally some that were relevant to the theme of our ‘big picture’ (#icecream #food etc).

Results

As soon as we completed the upload we were surprised by the number of immediate likes and follows we received. Normally when we post we tend to get a flurry of activity on our account for the first 10 minutes, then a drip feed for an hour or so and then a few likes here and there in the coming days and weeks. This time we got significantly more overall likes and follows BUT that is simply because we uploaded 9 individual images rather than 1 (or multiple images as one post). This is tells us one very obvious thing that we all already know: “The more you post, the more successful your account will be!”

 

The first comment on any of the 9 images was from a bot (as ever when it comes to Instagram) saying something along the lines of “great job guys”. Bot accounts like this really get under my skin, call it my ‘pet hate’ if you like! I KNOW they serve a purpose for the business or user who sets them up but they are so incredibly irritating! Instagram is plagued by fake accounts and bots and I think it’s my biggest issue with using the platform both personally and professionally. I really feel Instagram should take further steps to ensure less fake accounts and bots are set up.

 

Post bot comment we did receive quite a few comments from our existing followers saying that they had wondered what the individual images were all about but having seen the ‘big picture’ on our profile they thought it was really cool. Firstly, being on the whole a b2b company we don’t normally get many comments and so these comments were a good result. Secondly, we did see the number of profile views on our account double around the time of our test (though we didn’t get any additional business enquiries and no really noticable jump in website visits). It is unusual to see an individual image post in your feed that looks so like a ‘mistake’ on it’s own and so I guess intrigue would make you click on it to figure out what is going on or what the ‘big picture’ is like in full.

Our follower numbers did go up more than normal but again I think this is simply due to the fact we uploaded 9 images instead of 1. It is also worth pointing out that (wait for it… here comers another bot related comment…) within the week, we’d lost almost as many of these new followers as we’d gained. Having looked at the users who jumped on the #followtrain during this experiment it was clear to see these were mainly fake accounts or spam accounts. Their unfollows could be part of their bot-adge or they could simply be wiped out by Instagram as, to their credit, they do regularly cull as many fake accounts as they can.

 

Overall, we LOVED the look and impact of our big picture on our profile page and we would say that a ‘big picture’ yields better results than a single post though we feel that this is simply a numbers game. Altogether now “The more you post, the more you grow, but watch out for those bots, yo!”

Maintenance

OK now we come to the major negative impact of posting a ‘big picture’: maintaining it! When you visit a user’s profile it automatically displays in grid mode, meaning you see rows of 3 columns. Each time you post a new image, it pushes all of the images along 1 square. This means that in order for your ‘big picture’ to remain in its original order you are now forever prisoner to juggling the number of posts you have on your account. By uploading 1-2 images, you knock everything out of whack and so you must now either upload images in groups of 3 or delete an old image for every new upload. This is a real pain! We hoped that by uploading a complete set of 3 images, we’d create a new row and the ‘big picture’ would be protected henceforth BUT that’s not the case. It will always display incorrectly if we upload outside of this ‘3 posts at a time’ or ‘add 1 delete 1’ system! This is wholly irritating and requires you to review your account more than you normally would. If you don’t have enough time to juggle your account as above then your only options are to delete the ‘big picture’ or live with it being jumble every couple of posts.

instagram_big_picture_broken

We hope this article puts you in the picture! If there are any other social media functions you would like us to put to the test then please message us on Facebook, Twitter or Instagram and well do our best to oblige. While you are at it, we’d really appreciate your support by following us, links below. Thanks!

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WIN a content package worth over £1500

Level Theory is giving away a FREE social media content package worth over £1500 to one lucky Kent based business! Simply visit www.leveltheory.com/competition to enter.

 

 

We’ll head to the winning business and snap 10 professional product or service photos, create 3 bespoke branded videos, 2 bespoke graphic cards and one animated graphic which the business is then be free to use on their social media profiles, marketing materials or websites, for life. That’s over £1500 worth of service absolutely FREE!

 

 

Entrants MUST be over 18, own the business and the business must be located in Kent, United Kingdom.

Full terms & conditions available on the competition page. Good Luck!

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Level Theory’s Social Campaign helps drive a 2000% increase in sign ups to Organ Donation

During Hospital’s hour long broadcast last night and the hour following it, 1,391 people signed up as organ donors through NHS Blood and Transplant. Compared to 60 the same period the previous day. Visit: http://www.organdonation.nhs.uk 

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Success for Hospital Series 4

Level Theory was asked by our clients Label1TV if we would run the social media campaign for their latest edition to their award winning TV series “Hospital”. The show is 6 x 1hr episodes broadcast on BBC Two at 9pm.

Now in its fourth series, the award winning Hospital, for the first time, charts the day to day life of six NHS Trusts across an entire city – Liverpool – whose hospitals have a catchment area covering more than two and half million people, stretching beyond the city to North Wales, Cheshire and to the Isle of Man. Filmed between October and December 2018, Hospital is the story of the health service in unprecedented times.

The show was edited and broadcast within weeks of filming and had a very strict approval process. Content was created within a very short space of time with the final episode often being delivered just 24 hours before broadcast. Level Theory created a combination of video clips and quotes cards to highlight the key stories that we knew would connect with the viewers of the show.

The content was shared live during the broadcast on Twitter as we drove engagement around the show with ‘live chat’ on the @Label1TV account. We also shared the content throughout the week across their Facebook and Instagram accounts.

For live broadcast engagement we really feel that Twitter is the platform to hone in on. We did not use any paid media and yet we managed to get the hashtag #Hospital trending in the top 5 for the UK consistently across the series.

We have been given the news that “Hospital” will be returning for a 5th series and we look forward to working on the content creation for this.

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New social media campaign launched for #SCHOOL on BBC Two

Level Theory has just launched a brand new social media campaign for an incredible TV documentary series called ‘School’ on BBC Two. The series is brought to you by our clients Label1 TV who you may recall also created the award winning series ‘Hospital’.

 

The series kicked off on Tuesday 6th November at 9pm on BBC Two and we got off to a storming start by generating over 90k organic impressions and making it to no.2 in the UK Twitter Trends chart throughout the show and for about 20 minutes post broadcast.

 

 

We’ve introduced a new style of subtitles on all videos for this series which really adds weight to what is being said. We have also created a new style of quote card which marries well with the video format.

 

Make sure you check out the wealth of content we have edited for the series over on the @Label1TV Twitter account and do watch the show – 9pm, Tuesdays on BBC Two.

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Recent success with UK Trends on Twitter

We’re currently running the social media for two incredible TV shows, ‘The Mighty Redcar’ by 72 Films for BBC Two and ‘Monkman & Seagull’s Genius Guide To Britain’ by Label1 TV also for BBC Two. We’ve created a suite of gif, video clips and images which we are sharing on social media across the series with a heavy focus on generating live chat during the broadcasts on Twitter.

Last week we managed to generate a storm of online conversation around each hashtag, #TheMightyRedcar and #MonkmanAndSeagull, so much so that both stormed to the top of the UK Trends chart on Twitter with ZERO PAID ADVERTISING!

#MonkmanAndSeagull stormed the charts and stayed at no.1 in the UK for 5 solid hours, ahead of #QuestionTime, #Masterchef and #JamieOliver.

While #TheMightyRedcar trended at no.2 in the UK during broadcast for two weeks running:

Cheers to that!