72 Films have a brand new documentary series on the horizon, ‘Our Cops In The North’ which begins on 17th July at 9pm on BBC One. Level Theory has been hired to run the complete social media campaign, our first TV show for BBC One!
We previously worked with 72 Films on their documentary series ‘The Mighty Redcar’ and so we were thrilled when then contacted us to ask us to manage the complete social media campaign for ‘Our Cops In The North’ which is a 6 part 60 minute documentary series looking at the work of the police force in Northumbria.
We will be creating a series of video, gif, graphics cards and branded photos for the promotion of the series on social media. We have also offered consultancy on the creation of their official 30 second trailer:
🚨NEW: 'Our Cops In The North' begins at 9pm Weds 17th July on @BBCOne, giving an intimate look at the Northumbria Police Force (@northumbriapol) and the victims of crime they meet. 🚔#OurCopsInTheNorth #TV #Broadcastnews #police #documentary pic.twitter.com/3bjm0woxR8— 72 Films (@72_films) July 12, 2019
We will also be managing all of the social media posting (both organic and paid) and running their community management including the LIVE CHAT during broadcast on Twitter @72_Films.
We’ll report back once the series is underway with how the campaign is going. We believe social media truly drives engagement and awareness of mainstream broadcast TV programmes.
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