What is branding?
Originally, ’branding’ meant marking the owner’s logo on an animal or object with a hot iron. Now, not much has changed – it still means to stamp your identity onto everything you do, making it easy for audiences to recognise your brand. A strong brand is essential for product recognition, leading onto brand loyalty and repeat sales.
Here are EIGHT local companies that we feel have conquered their branding; Mighty Fine Things, Coxy’s Kent Liquers, The Salt Parlour, The Eco Pantry, Thomas Cookie Co., YouBao, The Cherry Tree and Northdown Brewery.
Why is branding important?
Statistically, customers are FAR more likely to buy a product if someone you know has endorsed it in some way: wears it, shares it, or tells you about it.
How do I create a brand?
Let Level Theory do it for you
Level Theory offers a basic branding package for independent businesses that includes a name check, bespoke logo (formatted for horizontal and square use), colour scheme, fonts and an effective strap-line. We also offer brand consultancy and content creation which exemplifies your brand. Get in touch for more details.