We recently wrote an article (READ HERE) about creating a ‘big pictureʼ on Instagram (i.e., 3×3 images). This gave more likes and follows than a regular single image.
But there is also an ongoing debate within the social media management sphere about whether it is better for a company to post 1-2 high quality images to Instagram per day or to post as frequently as possibly? Here’s our experience.
We normally post once or twice within a 12 hour period, now we tried posting 12 images over 12 hours (roughly once an hour). We kept the hashtags and copy very similar for each image to try and keep the test as specific to volume of posts as possible.
We increased our number of followers but – and this is significant – NO new follows came directly from the image appearing in the follower’s feed. In every case the follower clicked on our profile to check out our full account before deciding to follow us. So, no-one decides to follow an account based on a single image post; only if they like the look of your entire profile will they then follow you.
Instagram operates in quite a predictable way, with each image uploaded to your account receiving much the same results (based on using similar hashtags, copy and photo quality). If you want to increase your overall likes, comments and follows then it is truly a numbers game: the more you upload, the more results you will get but you need to keep the following in mind …
… our key finding is that a user will visit your profile before hitting the follow button. This means that you cannot simply upload dozens of so-so images; each upload needs to be of a consistent quality otherwise your overall profile could lose appeal and you may not convert the casual viewer into a follower.
Our test seems to suggest that neither the quality nor the quantity of posting provides the winning formula: you need both together if you want to grow your account organically.